Our reputation management service helps you in moving questionable reviews/posts from the first page of search engine results and burying them deep inside the SERPs. This has the same effect as eliminating the questionable posts and improving your online reputation.
Understanding Reputation Management
It may take a lifetime to build up a reputation, but your reputation could be gone in the blink of an eye. The display of all search results about a company, product, service or individuals, is online reputation management. This measures online response, identifies positive and negative search results and promotes the positive results while hiding the negative results. To reduce possible reputation damage by third parties, reputation management may consist of creating relevant, highly placed online content properties that can be controlled.
The Goal Behind Online Reputation Management
Nobody likes a negative result, especially if it could harm your company, product or service. Since prevention is the best medicine, online reputation management is a way to create and promote positive online content about yourself and your brand. This makes sure that search engines will pick up your content and the negative results will be suppressed. This is an excellent prevention method, also known as a reputation barrier. This barrier can be produced from new content creation, existing content promotion, and aggressive search engine optimization and will protect you from negative search results. At New Wave Marketing Solutions, we can help you build your reputation barrier and protect your company.
How Much Content You Control
Companies and individuals are able to control up to 100 percent of the first page search engine results with online reputation management, making sure that people see the information you want them to see when performing a search. To begin this process, you should carefully create relevant search content. Ideas for this content includes blogs, press releases, articles, social media, etc. Over time, relevant content is placed on these properties. Content is regularly updated and social media revolves around the positive content. Several factors are combined to dominate the first pages of search results, including: targeted web properties, existing pages, new content and SEO to name a few. Then, this network is used as a tool in search engines to control online perception. After all, you want to highlight the positive information, not the negative.
Dismissing Negative Search Results
Sometimes, you may be able to remove online content if it is negative by asking the content owner to remove the content or place special HTML tags on the page to make sure search engines don’t include those pages in the search results. Since pages further back are replaced in search engines by positive web content, you may not be able to remove this information. Additionally, up to 95 percent of searches only take place on the first page. This means that sometimes suppressing the negative content can be as effective as removal.
Repositioning Positive Search Results
All companies and individuals want to make sure they have their best foot forward at all times. So, how do you reposition positive search results? In marketing, a sentiment analysis can show how a company or individual is perceived—negative, neutral, or positive manner. Generally, the positive results are not often seen since they are not on the first couple of pages. Over time, through identification of positive reputation search results and promotion, the first page of search results can change to reflect the best, most positive information. Just changing the search results can dramatically alter your online perception.
Managing Online Reputation
“It’s so easy a caveman can do it.” Well, it may not be that easy. However, for simple tasks, you should be able to manage your online reputation yourself. But, to solve the more difficult problems, you need to find a professional. Humbly, we suggest ourselves. Here at New Wave Marketing Solutions, we can help you reduce or eliminate negative reviews from search engines, correct search engine results pages, and control content distribution worldwide. Feel free to use our “Contact Us” section to send us a message. Nobody has a larger network than New Wave Marketing Solutions. Come see what we’re about, today!
